Nicolas Moerman

I've already seem numerous good examples of the stop motion technique, but this one is truly amazing. 6566 frames is all it takes! 

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Always wanted to use eye tracking to analyze your ad or website design? 3M was in the agency yesterday. It is still in beta, but it already delivers impressive heat maps. By using image processing algorithms the tool predicts what people will notice in visual scenes.

Check it the Visual Attention Service out here!

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Have you ever wondered how many people in your target group are creating user generated content? Find out using Forrester Technographics. The Slideshare presentation explains Technographics and the free Profile Tool break down your audience in terms of social activity.

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Last week, Nick Myers asked me if I was able to find some CTR benchmarks for online display advertising such as banners and email marketing. Official industry statistics on average click-through rates industry averages on't really exist as CTR is highly subject to creative effectiveness which is very campaign specific. However, below are some benchmarks gathered from various sources.

AVERAGE RESPONSE RATES BANNERS: Between 0.10%-0.13%

• Average click through rates have almost halved since 2004, UK click through rates are averaging 0.13% [ADTECH via Association of Online Publishers, 2009 ]
• Click-through rates on banners have declined from 0.33% to 0.19% from 2004 through 2008.This decline has been particularly difficult for marketers struggling to drive ROI in a tough economy. One major contributor is the rise in clutter, i.e., the number of ads a consumer sees online in a given day. [Forrester, Go Big or Go Home Advertising, 2009]
• For 2008, average Click-through in the US was 0.10% for banners [DoubleClick, Benchmark Report, 2009]

AVERAGE RESPONSE RATES EMAIL: 2.8%-5.9%

• Click rates in Q2 2009 remained stable compared with Q2 2008 at 5.9%. [Epsilon, October 2009]
• Average Click Rate Trends are at 2.80% [Source: MailerMailer, June 2009]

So, what do you think? Are these indeed correct averages? If you have any other figures, don’t hesitate to post them in the comment section!

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Scobelizer interviewed Rich Wong, founder of AdMob at Accel Partners (which was sold to Google this year) and one of the top 10 venture capitalists of 2009 other companies about 2010 and what he's seeing happen inside the VC industry.

The interview is certainly worth 33 minutes of your life and gives a clear view about emerging products & services in the technology industry.

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If there is one thing that is absolutely certain, it's the fact that the next decade will be all about mobile. Have a look at this collaborative outlook to 2020 by Rudy de Waele.

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 A cost comparison chart for the newest generation of fancy phones. So which one will you get ;)

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