Is planning impotent?
Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
In episode one they discuss the indentity crisis of planners. The more we talk about planning the more we realize that people outside the industry just don’t know what it is (or necessarily care). Planners want to impact real business and creativity more directly
