First Direct launched a new site: http://www.live.firstdirect.com/.The site shares what people are saying about the brand real time. It's a bold, brave step that many brands probably wouldn't have the guts to take. But, for First Direct, a brand with strong customer advocacy, it's an excellent way to show just how good they are.

Nice work and in my opinion more brands should accept the fact that they are reviewed and discussed anyways on the web, so they should try to take some advantage out of it.