Exploring the world of advertising with a special focus on digital technologies.
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Nice work from BBDO Argentina. I would love to see something similar but on a larger scale at the London Marathon. Maybe this could be extended with real time donations to encourage your friends while they are running?
Nike+ Human Race 10K LIVE from the INSIDE from BBDO argentina on Vimeo.
I've already seem numerous good examples of the stop motion technique, but this one is truly amazing. 6566 frames is all it takes!
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Contagious Magazine has put together this impressive overview on the most contagious things of 2009. A must read for everybody in Marketing, Advertising & Digital. It's packed with inspirational cases!
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The American Museum of Natural History has made this very cool video as a part of their exhibition " Visions of the Cosmos: From the Milky Ocean to an Evolving Universe".
The Known Universe takes viewers from the Himalayas through our atmosphere and the inky black of space to the afterglow of the Big Bang. Every star, planet, and quasar seen in the film is possible because of the world's most complete four-dimensional map of the universe, the Digital Universe Atlas that is maintained and updated by astrophysicists at the American Museum of Natural History.
Just watch it and be utterly amazed!
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A Company wants to sell »Nothing« on a large scale and hires Nobody, a renowned designer who creates the adequate advertising campaign and turns out to be an expert in the field of digital hypnosis... A sarcastic view on the advertising industry, ingeniously lived cliches and the contemporary brand hype.
As short Movie by Ralf Bremer
Graduation project made at Pforzheim University, School Of Design, Visual Communication. Supervised by Ulrich Ganter and Prof. Wolfgang Henseler. Narrated by Bryan Wolf.Comments [1]
Today Serge Jespers noticed on Twitter the new campaign for the Belgian retailer Delhaize, click here for the campaign. At first glance you may think this is a good idea and it is, but it is shameful that the agency working for Delhaize just stole the idea without changing much from the multi award winner Eternal Moonwalk made by the Mortierbrigade.
It is especially lame that the Eternal Moonwalk is known by everybody in Belgium and the agency that seems to be responsable is the very respectable TBWA Belgium. Maybe they decided that creativity is no longer important as the Delhaize is pitching.
However as Crusty pointed out, Mortierbrigade also stole the idea from Nike, but they waited 3 years to do so instead of a couple of months!
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Yahoo is targeting creatives in their latest campaign to increase brand awareness. It is a smart move to appeal to creatives in the hope that they would think about Yahoo in their concepts as they are not often targeted. The question remains however how much have creatives to say about media channels in an agency? Anyways, it is a good laugh!
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I just love this IKEA Facebook showroom idea. It is a very creative way of organizing a contest on Facebook with good understanding of the digital space. I would love to see more of these!
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I just love good storytelling, especially when it copy and art support the content to make it one piece. This one made by The Oatmeal tells the tale of coffee, including some interesting facts about your daily brew. Especially that a Belgian man invented instant coffee in 1906.
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As I mentioned in my post about AKQA, one of their key interal beliefs is that "The best advertising isn't advertising".
Today I came across this brilliant spoof soap opera called "Ikea Heights", entirely shot inside the Burbank Ikea store in California without the management's knowledge. It’s really well done.
In my opinion these series of virals made for Channel101, a humorous video site, is the best free advertising that IKEA could have! An advertising agency couldn't do better.
If you are hungry for more, there are already 6 episodes available here!
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