How to be creative: just steal the concept of a multi-awarded campaign!
Today Serge Jespers noticed on Twitter the new campaign for the Belgian retailer Delhaize, click here for the campaign. At first glance you may think this is a good idea and it is, but it is shameful that the agency working for Delhaize just stole the idea without changing much from the multi award winner Eternal Moonwalk made by the Mortierbrigade.
It is especially lame that the Eternal Moonwalk is known by everybody in Belgium and the agency that seems to be responsable is the very respectable TBWA Belgium. Maybe they decided that creativity is no longer important as the Delhaize is pitching.
However as Crusty pointed out, Mortierbrigade also stole the idea from Nike, but they waited 3 years to do so instead of a couple of months!
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