Contagious Magazine has put together this impressive overview on the most contagious things of 2009. A must read for everybody in Marketing, Advertising & Digital. It's packed with inspirational cases!

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MostContagious2009.pdf (9538 KB)

The COI has released a very interesting document about communications and behaviour change.As we all know, human behaviour is a very complex area and this document draws on key sources from the disciplines of social psychology, economics and behavioural economics so that one can develop a communications strategy that seeks to influence behaviour. A brilliant read! Thanks to Marcus for emailing this!

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commongood-behaviourchange.pdf (2360 KB)

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495_Insights_that_Incite.pdf (3777 KB)

DDB Worldwide has released a paper to inspire planners to “unlock the simple, yet untapped”. According to DDB the best insights are the simplest ones – the ones that once introduced blend into our day-to-day consciousness with nary a ripple. A great read about insights!

This Social (Media) Marketing Playbook is a comprehensive and well researched ebook, perfect for a newbie in the field. All the basics presented as a single source!

Thinkertoys is a guide designed to encourage creative thinking in business offers techniques, hints, and tricks for generating ideas and offers dozens of success stories. Michael Michalko's timeless book is till today still the reference for creative thinking techniques. SCAMPER for example is one of the most used brainstorm techniques used today. Once you start using it will constantly rely on it when you are in need of new ideas or new ways to solve problems. A must have for all creative thinkers!

You can buy the book from Amazon, but still better is the synopsis I found on Scribd by Hernan Cortes: