I just love this IKEA Facebook showroom idea. It is a very creative way of organizing a contest on Facebook with good understanding of the digital space. I would love to see more of these!

As I mentioned in my post about AKQA, one of their key interal beliefs is that "The best advertising isn't advertising".

Today I came across this brilliant spoof soap opera called "Ikea Heights", entirely shot inside the Burbank Ikea store in California without the management's knowledge. It’s really well done.

In my opinion these series of virals made for Channel101, a humorous video site, is the best free advertising that IKEA could have! An advertising agency couldn't do better.

If you are hungry for more, there are already 6 episodes available here!