Exploring the world of advertising with a special focus on digital technologies.
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DDB Worldwide has released a paper to inspire planners to “unlock the simple, yet untapped”. According to DDB the best insights are the simplest ones – the ones that once introduced blend into our day-to-day consciousness with nary a ripple. A great read about insights!
Students from the Miami Ad School came up with a solution for every CMO out there who is sick of creative advertising solutions for their brands: The Ad-O-Matic:
As much as I love the creative execution of the idea, the concept of an Ad-generator is not new. Cromwell advertising has a nifty ready to use generator on their site which will give you instant ad solutions for TV, Web, PR or Branding. Check it out on their site:
Click here to generate instant ads for your brand and sack your agency!
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This video is the fourth update to the original and well known "Shift Happens" video. This version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. Yet again, this video is great to embed in your next Powerpoint presentation!
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This short film by Continuum: “Resonance,” talks about the importance of consumer insights in order to generate design ideas.
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