Exploring the world of advertising with a special focus on digital technologies.
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The COI has released a very interesting document about communications and behaviour change.As we all know, human behaviour is a very complex area and this document draws on key sources from the disciplines of social psychology, economics and behavioural economics so that one can develop a communications strategy that seeks to influence behaviour. A brilliant read! Thanks to Marcus for emailing this!
(download)
DDB Worldwide has released a paper to inspire planners to “unlock the simple, yet untapped”. According to DDB the best insights are the simplest ones – the ones that once introduced blend into our day-to-day consciousness with nary a ripple. A great read about insights!
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Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
In episode one they discuss the indentity crisis of planners. The more we talk about planning the more we realize that people outside the industry just don’t know what it is (or necessarily care). Planners want to impact real business and creativity more directly
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