I made a presentation based on some trends provided by Google Trends in my blogpost "Is the Internet dying?". I checked if ComScore UK (Not worldwide) would confirm this trend and this doesn't seem to be the case. I don't know if this is due to a UK versus Worldwide trend or an accuracy issue between ComScore and Google Trends.

  As in my presentation, I'm not trying to proove anything, I'm just asking questions... Check it out for yourself!

I have noticed something very strange lately. It started when I saw the TV-ads for Yahoo, I thought it was insane to air ads for a website. A bit later I saw a chart somewhere on the interwebs that showed a steep decline in traffic for Yahoo. I wondered how Yahoo's main competitor MSN was doing, so I started researching a bit with the help of my dear friend Google Trends.

After a while I noticed almost a pattern in the traffic decline of major global websites, all starting around September 2008. Portals, news websites, video sites, shopping sites and even adult & dowload sites are all hit. Check out the graphs in my presentation!

I'm looking forward to hear your conspiracy theories, thoughts and possible explanations. Adrian Hoole & Jamie Chadwick are convinced about the correlation with the recession, Nick Meyers on the other hand believes it's: "The end of the destination web and the rise of the social web" and I'm betting on that horse too! But what do you think?

(download)

Razorfish has released its digital brand experience report for 2009. The report mainly focusses on how can be built or destroyed online, based on the opinion of 1000 US consumers. Some interesting findings:
 
- 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand
- Of that group, 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand
- 64% of consumers report making a first purchase from a brand because of a digital experience
- 76% of consumers welcome brand advertising on social networks.
 
I highly recommend you all to read through the report as it is packed with useful figures.