Exploring the world of advertising with a special focus on digital technologies.
Find out more about me on: http://www.linkedin.com/in/nicolasmoerman
If you like what you see, feel free to follow me on Twitter! http://www.twitter.com/moerman
I made a presentation based on some trends provided by Google Trends in my blogpost "Is the Internet dying?". I checked if ComScore UK (Not worldwide) would confirm this trend and this doesn't seem to be the case. I don't know if this is due to a UK versus Worldwide trend or an accuracy issue between ComScore and Google Trends.
As in my presentation, I'm not trying to proove anything, I'm just asking questions... Check it out for yourself!Comments [0]
Metrics in social media is something which interests me for while. It is still a big point of disussion amongst marketers on the how and what.
It is quite logical that everything a brand does in the social mediaspace, should have a direct link with a business or marketing objective, but how can we determine the right KPI's and metrics to measure and analyze performance.
This slideshare presention I made is a work in progress and is just the first phase, any suggestions, ideas or improvements are very welcome!
Comments [3]
Comments [0]
Comments [0]
Comments [0]