Bogusky on Advertising

Alex Bogusky of CP+B talks about gaming as media, Burger King, planning and advertising in general. 

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Where do new ideas come from? A film is about design strategists and how they identify the right ideas.

This short film by Continuum: “Resonance,” talks about the importance of consumer insights in order to generate design ideas.

Resonance from Continuum on Vimeo.

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