The Digital Brand Experience Report 2009
(download)
Razorfish has released its digital brand experience report for 2009. The report mainly focusses on how can be built or destroyed online, based on the opinion of 1000 US consumers. Some interesting findings:
- 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand
- Of that group, 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand
- 64% of consumers report making a first purchase from a brand because of a digital experience
- 76% of consumers welcome brand advertising on social networks.
I highly recommend you all to read through the report as it is packed with useful figures.
